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LIC launches apps for development officers, pensioners

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Mumbai: The Life Insurance Corporation (LIC) has launched a new mobile app ‘Pragati’ (Performance Review Application, Growth And Trend Indicator) for its development officers. LIC has also come out with an artificial intelligence (AI) technology-based app ‘Jeevan Saakshaya’, which enables annuitants and retired employees to submit Life certificates from home instead of visiting the LIC office for submitting these certificates. With the Pragati app, the development officers can get near real-time information about the performance of their agency force in critical areas of business performance like premium collection, agency activation, prospective outperformers, apart from monitoring their team on activities such as usage of agents mobile app and NACH validations. The launch comes close on the heels of the introduction of a dedicated app for LIC agents (Ananda app). The app was launched at the hands of LIC chairperson M R Kumar in the presence of MDs Mukesh Gupta, Raj Kumar, Siddhartha Mohanty and Mini Ipe on Friday. The app also provides development officers with a calculator to measure their cost ratio. “We believe that this mobile app — Pragati — will be a major asset in the arsenal of our development officers, which will empower them to plan their business strategies and monitor the performance of their team,” LIC said.

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