To make gifting a more personal and enriching experience, LIC Cards Services Limited (LIC CSL) has launched a contactless prepaid Gift Card – ‘SHAGUN’ in collaboration with IDBI Bank on RuPay platform. The purpose of this card is to expand the Gift Card market by replacing the Cash Market to Plastic Market and to e-Gift Cards in future and also to contribute towards digital India.
The LIC Gift Card – SHAGUN powered by IDBI Bank has been launched by Shri M R Kumar, Chairman, LIC of India in presence of Managing Directors, LIC and Chief Executive, LIC CSL. Shri Rakesh Sharma, MD & CEO, IDBI Bank and Shri Dilip Asbe, MD & CEO, NPCI along with their team members were also present.
Presently, LIC Gift Card ‘SHAGUN’ is rolled out for internal consumption of LIC and its subsidiaries/associates.